Money & Tech
Money & Tech is an online publication and video series covering the rapidly emerging innovations in the finance and technology sectors.
The gestalt of the brand solution aims to channel the authority of traditional print publications, while maintaining the irreverence of hacker culture.
For Money & Tech's identity, we wanted to create an aesthetic half-way between the Wall Street Journal, and Hacker News. The original monospaced font, OCR-A, was used for the logotype and header text. A custom ampersand was created for the logotype alluding to currency symbols of the past & future.
A traditional print publication layout and typesetting was implemented for the website. Dynamic breakpoints were added to adapt to mobile and tablet devices.
The computer terminal aesthetic is continued in the print collateral through the use of IK blue and monospaced OCR-A typeface.