A name provides a sense of personal identity and uniqueness; its correct pronunciation demonstrates and engenders cultural respect. Vame is a software service platform that celebrates personalized name pronunciation worldwide.
We created a friendly, approachable identity, utilizing color to highlight functionality within the product.
The simplicity of the layout and copy on the landing page reflect the ease of use and approachability of the product.
In designing the Vame creation flow, we reduced to the fewest steps possible. Internationally recognized colors and iconography were employed to create a universal, language agnostic design.